Ideas have no limits. Media too no longer has any boundaries; it’s simply any connection between a person and a brand. We believe in idea- centric strategy where the idea is the strategy strengthened through content, technology, and media.
A brand is defined as an intangible asset.
It is the most valuable asset to a company’s name.
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
Strategic marketing planning comes first when creating a marketing plan. Then comes tactical marketing planning, which consists of planning the actual activities that improve the competitive position conveying the brand image. Strategic marketing is the idea. Tactical marketing is the action.
It takes innovation to organize extra ordinary events. The process is creating an idea, having a vision and and make it happen.